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Pflugerville Retailers Information and Management Exchange (P.R.I.M.E.)
Mission Statement
PRIME works as one unit to improve the safety and environment of its citizens.  PRIME strives to deter criminal activity and eliminate future victimization through training and proactive programs designed to purge opportunities for the criminal element.  P.R.I.M.E. is the standard of community and police working together.

Since 2009, the Pflugerville Police Department has partnered with community businesses in assisting owners in deterring criminal activity through training and proactive programs. By educating employees from stores and banks on what to look for when encountering crimes, the Police Department works to reduce the number of incidents. PRIME provides a communication network watching shoplifterto alert businesses when certain trends are being used to facilitate criminal activity.


  • Combine Resources
  • Share Information
  • Gather Intelligence
  • Prevent Future Victimization
  • Reduce Financial Impact
  • Improve Security

Quarterly meetings are held to discuss current trends impacting retailers and banking institutes.

To join the effort in maintaining safety and a standard of community and police working together, please contact:

Detective Mark Richardson
Pflugerville Police Department